Trade fair PR for B2B companies

How to optimize your PR campaign for trade fairs

Trade fair PR: We offer support and your press office is relieved of the burden

Industry trade fairs are of outstanding importance for many companies. Trade media focus on reporting before, during and after the trade fair – reason for us to place publications about your products, innovations and messages. Make the most of this opportunity! We relieve you in this work-intensive time and ensure a successful staging in public.

This includes:

Trade fair PR strategy

We develop a customized PR strategy for your participation in the fair. We take into account your goals and target groups and plan targeted measures to communicate your message effectively.

Press releases

The early bird catches the worm. With timely advance coverage, we open up an arc of suspense and arouse curiosity about your trade show appearance. The most important novelties and the central topics of your company are to be announced. We create professional press releases to introduce your company and products to the press and to potential customers. In doing so, we pay attention to concise, understandable language and a clear message.

Press kits

Professional press kits should be available at every trade fair booth. We take care of editing, image selection and arrangement for you. You receive the folders classically in paper form, electronically or both.

Arranging appointments with journalists

Use the trade fair for personal contacts with important journalists. We arrange the appointments for talks and impressive demonstration of your exhibits. We have good contacts with important media representatives and journalists and use these relationships to place your message in relevant media.

Taking care of journalists at your trade fair booth

The employees of our agency are present on site and take care of the press representatives as competent contact persons. This means relief for you and for us the opportunity to maintain and foster media contacts in order to launch further coverage of your company.


Whether it’s a press conference, a journalists’ breakfast or a product presentation – we take care of the complete planning and handling of all events at the trade fair. We organize exclusive events for members of the press to present your brand and products up close and give you the opportunity to make personal contacts.

Follow-up coverage

After the trade fair, it’s far from over. We ensure appropriate reverberation in the press. How does your company rate the course of the trade fair? Have any business deals been made? We illustrate the whole thing with meaningful photos of the trade fair stand.

Social Media

We üurposefully use social media channels to promote your brand as well as your products during the fair and to increase your reach. We create engaging content and make sure your message reaches the right audience.

Our trade fair PR services are part of a comprehensive range of PR services for B2B companies. We understand the challenges companies are facing in this area and help you strengthen your brand and communicate your message effectively.

If you would like to learn more about our trade fair PR services, please do not hesitate to contact us. We will be happy to advise you and prepare an individual offer tailored to your needs.