Professional consulting for social media

Social media has become an indispensable part of modern B2B communication. Various channels and targeting options make it possible to address even small target groups individually. If you communicate exactly where potential customers are, you can gain a decisive competitive advantage. In this article, we explain how we support you on social media, why we focus on LinkedIn in particular for B2B, and what kind of common mistakes you should avoid.

How does social media work for companies?

Social media marketing is all about cleverly taking advantage of different platforms to promote your brand and engage with your target audience. LinkedIn, in particular, is a powerful tool for B2B companies because it is specifically designed for exchanges among professionals. This can involve the latest technologies, long-term image campaigns on topics such as sustainability and employer branding.

What are the benefits of LinkedIn?

Meanwhile, LinkedIn, which belongs to the Microsoft group, has over 930 million members worldwide, including more than 242 million in Europe and over 20 million in the DACH region alone (as of May 2023, https://news.linkedin.com/about-us#Statistics). In addition to profiles for individuals and company pages, focus pages can be created to highlight selected company areas or long-term campaigns. Specialized groups also provide space for expert discussions. In addition, there are extensive ad options with which users can be targeted precisely according to field of activity or industry.

What steps are involved in building your social media presence?

• Strategy development: Together with you, we develop exactly the social media strategy that fits your individual business goals. This includes identifying the target audience, determining which social media platforms are relevant for your products, and designing the company pages.
• Content editing: We research topics that move your potential customers and create content that is precisely tailored to the individual target groups and personae – from the CEO to the sustainability expert to the buyer. This includes blog articles, infographics, and video posts in addition to regular posts.
• Social media management: We manage your social media presence and post content regularly. We monitor how other users and companies talk about your brand, respond to comments and messages, and leave our own comments or share third-party posts.
• Evaluation and reporting: We measure your success using platform-specific metrics such as reach, engagement, and conversions, as well as additional tools. We summarize these evaluations in detailed reports, which we present to you on a regular basis.

These are typical mistakes you should avoid

• Failure to develop a strategy: Without a clear strategy, your social media efforts will remain ineffective. Together we design the appropriate measures to reach your communication goals.
• Low posting frequency: Posts should always provide value to your readers. However, you should not take too much time with this: Not every post will be shown to every one of your followers in the feed, which is why LinkedIn itself, for example, recommends a frequency of at least three posts per week.
• Being too promotional: Social media is an excellent advertising tool – if ads are used in a well-measured way and the tone is serious. Above all, we focus on creating valuable, informative content that is relevant and helpful to your target audience.
• Neglecting the community: Engagement is the key to building relationships with potential customers. We respond promptly to comments and messages from your readers and actively build relationships ourselves with “friendly” sites as well as with experts.
• Non-optimized company pages: Company profiles offer a wealth of opportunities to showcase your brand and what you offer. We optimize these pages to ensure they accurately reflect your brand identity and avoid devaluations by social media algorithms.
• Failure to measure your successes: we track and analyze key metrics like clicks, impressions, and engagement. This way, we can continuously improve the success of your social media measures and strategies.

Summary

In summary, social media is an indispensable tool for B2B companies to engage with their target audience. We specialize in helping businesses succeed on all popular social media platforms. By developing a clear strategy, creating valuable content and avoiding common mistakes, we help you build a strong online presence and achieve your communication goals.