We are a Hamburg-based B2B PR agency for complex content

… and these are the advantages our customers benefit from

Our PR agency for B2B and technology companies stands for professional communication that reaches your target group and positions your company successfully. With an experienced team of experts in B2B PR, we get your message across and ensure that you are noticed by the right customers.

Our services are tailored to your needs and include everything from strategic consulting to the implementation of targeted PR campaigns. We offer you transparent cooperation at fair prices and guarantee you a successful public appearance.

Trust us as a sparring partner for a long-term and successful cooperation!

Our team has extensive knowledge and experience in B2B communication. We understand our customers’ needs and know how to communicate their topics successfully. We already serve technology companies in the automotive, chemical, medical, energy, packaging and technology sectors.

You can expect an internationally active PR agency that has been operating successfully for over 20 years. As a Hamburg-based B2B agency, we develop effective PR and online strategies and utilize our expertise to the benefit of our clients.

With us you get professional B2B communication. Based on AI-supported buyer personas, we develop content that is truly relevant and interests your customers. Whether trade fair PR or social media: We ensure a convincing presence on analog and digital channels.

To help you increase your sales, we raise awareness of your products and applications in national and international target markets through a combination of sound PR, international press relations, content marketing and online marketing.

We have excellent contacts to influencers and to the editors of the international trade press.

Customers and journalists appreciate our expertise!

Our strategy

AI as a partner, not a replacement: our philosophy for the use of artificial intelligence

Cycle of PR communication

Our values

Our values

Our sustainability concept

Sustainability at AzetPR

Our promise

Industry specific
solution finding
Technical understanding
Operating internationally
Consultancy expertise
Fixed contact persons
Measurable results
Focus on SMEs
Reliable processes


Account Based Marketing

Do you know your target group? We identify customer segments and develop personalized and relevant content. Especially case studies are an important tool in account-based marketing. Reach your customers with a personalized approach!

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Developing prompts

Use ‘prompt development’ with artificial intelligence to develop a standardized text language that matches your brand values. Strengthen your brand and reach the right decision-makers through efficient text generation.

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Online marketing

Search engine optimization for industrial clients requires special expertise. We know the B2B target groups! Get professional marketing advice from our experts and increase your success in online marketing.

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Content marketing

Do you need complex and technical content? Our specialist editors are happy to take on this challenge. Find out how you can boost your B2B business with targeted content marketing.

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Social Media Consulting

Get the most out of your social media channels with our professional advice. Increase your reach and engagement on social media with our expert advice.

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International PR

Global presence, local impact: International PR by experts: Reach your target group worldwide and improve your image with our professional international PR.

Crisis PR

We help you to protect your reputation in difficult times. Trust our experience and let us develop a successful crisis PR strategy together.

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Trade Fair PR

Utilize the full potential of your trade fair participation with our professional trade fair PR. We help you to inspire your target group and increase your sales.

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Employer Branding

The Employer Branding service enables companies to strengthen their employer brand and stand out positively from the competition.

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Professional Videos

Increase your brand awareness and impress your customers with our high-quality video films. Tell your story in sound and vision!

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Industry focus


Our experience is your expertise! Within the German industry, the mechanical and plant engineering sector is the leader, and the industry is considered the world’s export champion. We manage international communication for our clients in their competitive environment.

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Today, sustainable management is an important factor for competition. It’s not just about image enhancement. Business partners are increasingly being selected on the basis of their CO2 emissions data. We communicate on sustainability issues for you.

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Packaging is a constant companion in everyday life. Behind this is a medium-sized industry with great inventiveness. We work for companies that optimize the industrial packaging of food, pharmaceuticals, and non-food products.

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To be successful in this competitive environment, it is crucial that technology companies can communicate effectively with the media and have a strong public presence. We reliably get to the heart of even complex content.

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The liberalization of the energy market opened the door to competition. The industry is subject to permanent change, there are great opportunities for all involved – and there is a lot of need for explanation. In this situation, professional public relations are indispensable.

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Serialization, anti-counterfeiting, track & trace, cold chain packaging solutions: The pharmaceutical industry is constantly facing new challenges. We position complex communication content in an eye-catching way across all media.

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With our public relations work, we improve the health literacy of the population and thus relieve the burden on the healthcare system. Thanks to our expertise, our clients have been entrusting us with their communications for several years.

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Targeted public relations work encourages consumers to exercise their rights and to involve lawyers and notaries as trusted advisors at an early stage. At the same time, we are focussing on the future topic of legal tech.

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There is always construction going on: the construction industry is one of the most important economic sectors in Germany. The heterogeneous industry traditionally faces major challenges and is driven by innovation. Our public relations provide important support in this regard.

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Management team

Andrea Zaszczynski

Owner and managing partner

Holger Werner

Senior consultant, consulting and editing

Thomas Spengler

Senior Consultant, Consultancy & Editing, International PR,
Social Media

Andrea Lühr

Graphics and creation

Contact - We are looking forward to you

We work intensively on your specialist topics and technologies and deal in detail with your target groups. As a Hamburg agency for communications consulting, we advise you on how to sharpen the profile of your brand. Differentiate your applications in the competitive context, we create the messages that convey competence and quality. As a B2B agency, we find the positioning idea that translates your portfolio into a customer benefit and communicate you to your target groups in the triad of PR, content marketing and online marketing. With us, you get everything from a single source.

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