Case Study Nachhaltigkeit

The carbon-neutral current account

Today, sustainable management is an important factor for competition. It’s not just about image enhancement. Suppliers and business partners are increasingly being selected on the basis of their CO2 emissions data. We communicate trend topics such as climate protection, green electricity or energy efficiency.

Our client EHA Energie-Handels-Gesellschaft has developed Germany’s first carbon-neutral current account for Sparda-Bank Hamburg. EHA had previously collated all the greenhouse gas emissions caused by a current account in a carbon balance sheet certified by TÜV SÜD. The unavoidable emissions were compensated by promotion of climate protection projects. Now Sparda-Bank Hamburg is offering its customers the ‘Sparda Horizont’ current account, so that they can protect the climate with every banking transaction. AzetPR ensured wide coverage through intensive press relations. There were publications in specialist media from the areas of banking, the environment and energy as well as in the popular and business press.

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